Farm supplies and agricultural services covers a vast area; livestock feed, agricultural machinery, contractors, pesticides, precast concrete, farm buildings....this list could go on! Businesses in this area have been through a significant amount of change during the last few decades.
As new technology has been introduced to the agricultural marketplace, the range of products and services has grown dramatically. Not only this, the way these businesses market their products and services, and connect to farmers has changed dramatically, particularly throughout the last ten years. Agriculture in general has been somewhat slower than some other industries to take up the net and all it's possibilities. As the younger generation of farmers come through, this is rapidly changing. Rural supplies companies have started to pickup on this trend which has lead to more and more firms getting online. While wearing a website is important, the full possibilities of web based marketing and advertising are a long way off being utilised.
As increasing numbers of farmers move online; whether it be through Facebook, forums, simple Google searches; blogs etc. firms must be involved in this digital marketplace in order to capture their market. The traditional methods of magazine and newspaper advertising is rapidly being replaced by online directories and news suppliers. An extended with this suppliers start to realise the benefits of a highly presented and optimised website. Not only does this offer incumbent suppliers an excellent opportunity, it also provides opportunity for new companies in the future into the market place as the initial 'land grab' of the digital agricultural market happens.
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